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Consumer Care Business and Executive Director
Vineet Agrawal is CEO, Consumer Care Business and Executive Director.

Vineet joined Wipro in 1985 from campus in the Sales and Marketing function. His career progressed rapidly and in 1994, he became the Marketing head for the business. After significantly contributing to establishing the various national brands such as Santoor, Wipro Shikakai, Sunflower Vanaspati and Wipro Baby Soft range of products, Vineet provided leadership to the repositioning of the Wipro Corporate identity, eventually launching the new Wipro identity in April 1998.

In 1999, he was appointed Chief Executive of Wipro Peripherals and contributed in consolidating and growing the business. In July 2000, Vineet was appointed Corporate Vice President, responsible for Mission: Quality, Wipro Brand and Innovation for Wipro Corporation. Wipro launched the Innovation Initiative, Wipro Applying Thought program and Six Sigma consultancy under his leadership.

Since his elevation as President in 2002, Wipro Consumer Care business has seen dramatic growth with an over sixteen fold growth in thirteen years, to become a leading global personal care aspirant.

Wipro Consumer Care is the leading business unit of the recently formed - Wipro Enterprises Ltd. and globally operates thru its subsidiaries Wipro Unza, Wipro Yardley & LD Waxsons. Under the leadership of Vineet, Wipro Consumer Care has initiated a process to grow both organically and inorganically. North West modular switches, Chandrika ayurvedic soap and Glucovita glucose powder have been acquired by the group under him.

During his tenure, Wipro has also entered the office modular furniture market with the launch of its own brand. Under Commercial Lighting business he was Instrumental in coming out with Innovative Luminaires, Lighting solutions that provides for energy management systems and Green initiatives , wide range of LED products for both Indoor and Outdoor applications.

After achieving critical size in Indian operations, Vineet started expanding into International Operations and in 2007 acquired UNZA which has a strong presence in South East Asian countries like Malaysia, Vietnam, Indonesia, and China through marquee brands like Safi, Enchanteur,Dashing, Carrie Romano. Post UNZA, Wipro acquired the Yardley of London, Brand representing Asia, Middle East and most of Europe and Africa. In 2012, Wipro Consumer Care acquired L.D. Waxsons Group, which gives Wipro the leadership position in facial skincare market in Malaysia and Singapore, besides enhancing its market position in other Asian markets.

Under Vineet’s leadership Wipro Consumer Care business has grown across facets with presence in 50+ countries, 8500+ employees worldwide, with 15 manufacturing locations across 5 countries.

Vineet is a graduate engineer from the prestigious Indian Institute of Technology (IIT), New Delhi, and MBA from Jamanalal Bajaj Institute of Management, Mumbai. He has been awarded the “Distinguished Alumni” award from IIT Delhi in 2008.