Nataraju is the Marketing Head - Furniture Business in Wipro Consumer Care and Lighting Group.

With a background in Instrumentation Engineering from SIT , Tumkur , Nataraju joined Wipro Lighting in 1998. Prior to this Nataraju had worked with IPA & Atco Products handling Application Engineering & sales of Electronic Weigh Bridges

Nataraju started his career in ‘Wipro Lighting ’ in Sales, handling Central India region & then moved to Chennai where he headed sales . Nataraju built a excellent relationship with many leading Architects & Designer community , Corporates, and Electrical Consultants during this stint.

In 2004, Nataraju was entrusted with the responsibility of setting up the Sales Operations of the newly formed ‘Wipro Furniture Business’. In this role as Zonal Manager, Nataraju setup the sale operations in Southern Region with a good team of professionals & was Instrumental in having the first breakthroughs of Wipros Vibrant Installations across southern cities , In 2008 , Nataraju was entrusted with a new role of handling Space Solutions & Planing team, he was instrumental in release of Software ‘ Space Genie ‘ which covers all offerings of Furniture Business making submission of offers faster & error free

In 2010, Nataraju was appointed as the Marketing Head of Wipro Furniture Business. In his new role, he was critical in guiding Wipro to become the ‘ Fastest Growing Furniture Company ‘ & also emerge Wipro Furniture as the most Innovative & Design led company in India , he was instrumental in successful launches of Innovative products like Startline, I’M , WE , IDOL , ICAN , Transit & many more both internally & externally which was well appreciated by Architects & Designer community across

Nataraju is known for his strong techno - commercial skills due to his stint across various functions within Wipro Furniture Business , he has participated in several enriching workshops and programmes like “Up-Your-Service” Customer Centricity programme, ‘Key Accounts Management’ Workshop and the ‘Management Development Program’ at Indian Institute of Management , Ahmedabad